The Atlanta Shoe Market
January 7, 2016
Extra Butter has teamed up with Diadora for a first-ever collaboration design of the heritage model — Titan II. The sneakers feature Diadora’s premium Made-In-Italy craftsmanship and from that came the inspiration from Italian cinema and “Spaghetti Westerns.”
In the 1960’s, this “Spaghetti Western” subgenre of Western films emerged and were popularized by Italian directors, like Sergio Leone, who created many iconic films and characters that still influence filmmaking today. Picture Quentin Tarantino’s “Django Unchained” and “Hateful Eight.”
The New York-based retailer continued its film-centered creative theme when it came to the Diadora collaboration. “[The Spaghetti Western idea] was a way of connecting Diadora, Italy and Extra Butter,” said co-owner Jason Faustino. “It was the idea of how do we educate people on Diadora, so that’s why we tied in Italian Western films. We really look at the two entities and see what overlaps.”
The sneakers feature premium leather, suede, Sherpa lining and a western poncho woven toe. According to Faustino, Clint Eastwood and the “Dollars” trilogy — including “The Good, the Bad and the Ugly” — had a major role in the design process. Eastwood’s poncho and shearling vest from “Fistful of Dollars” gave specific inspiration to the Sherpa lining inside the shoe.
Extra Butter x Diadora “Spaghetti Western” Titan II will be available later this month. In the meantime, watch the teaser film below.
Spaghetti Butter video link: https://vimeo.com/150922549
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