Sunday, March 21, 2021

A Fistful of Bourbon

Shoot On Line

By Robert Goldrich

Director Paul Briganti--known for his work on Saturday Night Live, Adam Ruins Everything and Upright Citizens Brigade--directed a series of shorts to introduce William Grant & Sons’ Fistful of Bourbon. Produced by Tool of North America for agency Quaker City Mercantile, the campaign includes this tongue-in-cheek Spaghetti Western trailer. This is one of several films just rolled out across social media, streaming platforms and on the Fistful of Bourbon website.

The Fistful of Bourbon trailer and shorts star Frank Garcia (writer, actor, director with Upright Citizens Brigade) and George Basil (a regular on HBO’s Crashing).


Client William Grant & Sons/Fistful of Bourbon Agency Quaker City Mercantile, Philadelphia Joe Conti, producer; Jerry Stifelman, Ron Pushkar, creative directors. Production Tool of North America Paul Briganti, director; Nancy Hacohen, managing director live action/executive producer; Kelly Christensen, line producer; Amy DeLossa, Ian Falvey, heads of production; Wyatt Troll, DP; Dave Corey, production designer. Editorial Cut + Run Sean Stender, editor; Amburr Faris, exec producer; Jared Thomas, sr. producer. VFX Jogger, Santa Monica, Calif. Andy Brown, Diana Cheng, producers. Audio Post Lime Studios, Santa Monica Tom Paolantonio, mixer.

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