Shooting a Coca-Cola commercial in Almeria
La Voz de Almeria
Mini-Hollywood, Las Ramblas and Barcelona welcomed the
crew and actors filming a new Coca-Cola commercial.
In early August, the Catalan agency representing the
Actor's Gallery summoned several screen tests in Almería looking for extras which
they were casting for an ad for the multinational company Coca-Cola which it
intends to show at the end of the year. The shooting after Tabernas will be
conducted in the Port of Barcelona, where they have recreated an American 1850
City market.
According to some extras, the commercial is about the
discovery of the secret formula of the popular drink.
There were a total of 1,400 Almerians which attended the
various casting calls for extras, and in Tabernas ans Turre. Finally, 190 were
selected for the shooting, including children, men and women.
The shooting took place on Sunday August 25 at Mini
Hollywood (Oasys Theme Park), an all- day marathon which began with the call
made for the first team at three-thirty in the morning at the Hotel Elba, where
the film crew was staying. A second group was called for at four-thirty and the
third, consisting only of men, at five-thirty. A day earlier, on Saturday,
there was a dress rehearsal of the squad.
Upon arrival at the facility, the extras then spent time
on set-ups and configuration, classified into three groups, representing high,
medium and low society.
About eight o'clock, on completion of the makeup of the
one hundred ninety extras, filming began, with children dressed as paper boys
and some blond girls with ringlets. Among the adults, they were dominated by
thin people, especially in the middle and upper classes, with light eyes and
blond hair.
Mini-Hollywood thus became a bustling American city,
where you could see florist carts, vegetable stalls, riders, carriages, women
and men walking, a doctor, a reverend, bankers, travelers, traders, etc. More
than ten times they repeated each of the scenes, looking for the best takes.
Noon was the time set for a rest, since the western town
was then opened to the public and was the time set for the famous professional
stunt specialists and dancers who are usually in view to the many tourists who
at that time were in the barroom.
Before the noon meal, which was prepared in the style of
'self-service' by the restaurant Grupo Hoteles Playa is in the village, there
was time to then continue the shoot.
The lead actor was an Abraham Lincoln type with beard,
white apron, red tie, suspenders and a glass of Coca-Cola in his hands, the
star of the commercial.
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