Yet, for all the invective they suffered, the internationally co-produced genre film flourished for many years, particularly in Europe and through various channels still found distribution in English language markets.
Even when the budgets were substantial and the aims highbrow, the critics rarely let up -
The Red Tent (1969: Mikhail K. Kalatozov), an Italian-Soviet aviation drama featuring a cast of mixed nationalities including Sean Connery, Claudia Cardinale and Hardy Kruger “Soon succumbs to that spectre of modern movie-making, International Co-Production….one is left with a niggling doubt about the wisdom of spreading creative co-operation over so many boundaries” – Monthly Film Bulletin.
Such critical invective may be explained by the refusal to accept the notion of a trans-national cinema. This stubborn attitude was borne of a belief in the inherent ‘purity’ of a singular national voice which – through the work of a filmmaking collective from that particular country – will impart a sincere representation of the issues, concerns and art of that nation and its people. The by-product of a transnational cinema which utilizes cast, crew, finances and locations from several nations is an inevitable dilution of such a voice. The transnational film it was believed, was one created by filmmakers thrown together for funding purposes rather than any true desire to work together, creating a narrative with the intent of appealing to as many nationalities as possible and in the process, though many critics, pleasing very few. These were the sentiments of Sidney Cole in 1962. Within his concerns for the future of European film was an anxiety for the future of his own industry. As founder of the British Film Technicians Union, he feared that, in order to compete with a flourishing pan-European market, Britain film companies would be forced to integrate, losing their cultural identity in the process.
Cole had other things to worry about – namely Hollywood pulling up stumps by the end of the decade and leaving the British industry in ruins, taking nearly two decades to return to a near-viable concern. In that time, Hollywood reconsolidated its position as of world dominance and, streamlining their release slates, fewer overtly international co-productions were included in their schedules. Instead, the major studios adapted the mode to their own benefit – securing their own international finance, taking advantage of available concessions, shooting where cheapest and, with varying degrees of discretion, slotting international stars into their casts, for maximum global boxoffice potential.
The true euro-pudding was left to the continental market and when they found American distribution, it was generally in the lower tiers of the art and grind markets, eventually ghettoing in films direct to video or the wasteland of cable television. Oh yes, in these single continental currency days the highbrow euro-pudding is still around and can be found on display at various notable festivals. Check out The Barber of Siberia (1998: Nikita Mikhalkov), Vatel (2000: Roland Joffe) and Luther (2003: Eric Till). The bewildering world of pre-sales usually ensures the films make profits, even if few actually perform well at the box office.
Films seemingly from nowhere, trying to appeal to as wide an audience as possible by pleasing few in the process. Yet there are pleasures to be found as I hope this ongoing series of Europudding pieces will illustrate. [The End]