Monday, May 14, 2012

Intel Ultrabook commercial

Intel – Inside Scoop
By Marcia Hansen

In April we marked the launch of the new Ultrabook™ TV campaign entitled “Desperado” (See the YouTube link at the end of this post). The TV commercial pits the cutting edge technology of the new, ultra-sleek, ultra-fast Ultrabook against other computers in a Western saloon setting… proving that “everything else seems old-fashioned.”

We are pre-releasing the campaign on Facebook, Twitter, YouTube, Google+ and Inside Scoop before the ads air on TV!

Behind the Scenes – Shooting “Desperado” TV Ad for Intel

The “Desperado” TV ad from Intel was shot in Almeria, Spain at Oasys Theme Park in Mini-Hollywood, a setting for many popular movies, including “The Good, the Bad, and the Ugly” with Clint Eastwood and “Indiana Jones and the Last Crusade” with Harrison Ford. Movie buffs may be interested to read more about Mini-Hollywood.

We went to great lengths to find the locations and cast that worked best, including extras.


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