By Ethan Singh
August 18, 2022
NEARLY three-quarters of Brits have said they would give up their normal job tomorrow to be a cowboy, a survey has found.
The study into Brits’ attitudes into modern Western living was commissioned by Paramount+ to celebrate season 4 of the critically acclaimed series Yellowstone.
And it found that a whopping 73 per cent of adults said they would ditch their 9-5 life to be a cowboy or cowgirl in the US.
The current cost of living crisis in the UK has also left 50 per cent of 2,000 adults polled more likely to dream of leaving the country for a simpler, homestead life.
29 per cent of responders said they would happily swap their lives in Britain for life on a ranch.
It also emerged 30 per cent are so enamoured with the idea of cowboy life, they want to go on a ranching holiday, and 50 per cent enjoy watching western movies and TV shows.
When it comes to what attracts people to life on a ranch, 34 per cent equate the cowboy look - hat, boots, checked shirt and jeans - with the cowboy lifestyle over any other aspect of ranch life.
While 26 per cent named the most appealing aspect of ranch life as the great outdoors, plumping for the fresh air and wide-open spaces above a large ranch house or life on the land.
The study, carried out via OnePoll, also revealed the top 10 phrases from cowboy culture Brits use in everyday life, with "howdy" at the top of the list.
"Howdy partner", "make hay while the sun shines", "peckish" and "yellow belly" completed the top five.
Set in Montana, Yellowstone chronicles the Dutton family, led by patriarch John Dutton - played by Kevin Costner - who controls the largest contiguous cattle ranch in America.
Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect – the ranch is in constant conflict with those it borders – an expanding town, an Indian reservation, and the United States' first national park.