José María Cruz Novillo, the designer of
Spain's most emblematic logos, dies in Madrid, Spain on May 2, 2026, at the age
of 89. He was known as "the man who designed Spain", the title of the
documentary that illustrates the aesthetic evolution of the country throughout
his renowned professional career. Born in Cuenca, Spain on May 21, 1936, he was
in charge of changing the appearance of Spanish entities after the Franco
dictatorship and was the creator of the corporate image of companies such as
Correos, Repsol, Endesa or Renfe. Cruz designed the title sequence for the 1964
Spaghetti western “Ride and Kill”.
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