“GENERAL CUSTER,” an Indian chief and a mounted squaw plus a covered wagon with two cavalrymen and two pretty squaws have been parading the London districts to publicise “Custer of the West.” Huge banners on either side of the covered wagon gave all the information about the film and where it was playing, while the two squaws handed out four-colour leaflets. This lively promotion was the result of close co-operation between the publicity departments of Cinerama International Releasing Organization and of the Rank Organisation’s Theatre Division who got behind it right from the beginning with enthusiasm and imagination.
Submitted by Michael Ferguson
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